The House of The Artists, THoTA, THoTA Club, THoTA Instagram Academy, THoTA London, #THoTAChallenge, house, artists, house of artists, the house of artists, instagram agency, Instagram academy, Instagram Expert, Artist coach, Artist Mentor, Art Agency, Digital Marketing Agency 10k followers, instagram academy, thota instagram academy thota academy

Instagram 100k+ Challenge

There's no instant way to become a successful Instagram influencer. If you are passionate about the content creation and know which audience you should aim at, then you have found your stairway to "Influencer Heaven". At the end of the day, the cheaters and the cheating will not last forever. The era of Influencer Sherlock has arrived and there is now no way to survive with simply pretty pictures and the hidden fraud behind them. 

For whom?

For all artists who have already  10k + followers on Instagram.

If you have less than 10k followers, check the 10k+ followers on Instagram.


Welcome to the Challenge.

We are so glad you're here.

Watch this and follow for next steps.


What is the #THoTAChallenge?


It's a "free to join" community to grow together up to and above 100k+ followers on Instagram.

But, it's not going to be free forever ...


Facts

Instagram is the fastest growing social media platform with more than 1.3 billion users. The engagement on Instagram is higher than any other social media. And finally, there are 90 million sales per month. Therefore to succeed in this competitive crowd, you need a strategy

=> Use Instagram as a platform to sell or to send people to your website or portfolio.


But, getting engaged Instagram followers is not that easy...

The struggle for active followers is real!



Do you need a 100k+ account?

Let's explain for every 100 followers, you have possibly 1 real collector or curator or gallery. Hence, to find that special person you want to collaborate with, you may need more than 10k+ followers on Instagram, which is easily done nowadays. 😜  There is even a video on Youtube of someone who gained more than 100k followers in a weekend.

The digital maths:

1) out of 10,000 followers x 1% are interested = 100 potential collector or gallery
2) out of 5,000 followers x 2% are interested = 100 potential collector or gallery

So you might choose big numbers or work harder on your engagement rate!



What is needed from you?

1 Content

Loads of super good content, Instagram is a visual platform so good light and frame. And one of the most important: consistency. If your account is about your artwork why do post your dog or cat?

Equip yourself with Later.com, start with 1 per day, then grow progressively the number of posts per day up to 4 or five.

  1. Will it spam your feed? Not really since the post is not chronologically shown.
  2. What's the advantage of posting so many times per day? You increase your reach! Even if no one likes your post. If one post reaches 4k eyes, can you imagine what can 4 or 5 do per day?
You don't have enough of your own content, no worries, re-post others! There are many re-gram apps or Later and Tailwind can re-post that content.


2 Time to Hashtag research

Yes, you will need a bit of research about "how to be in the top 9 posts for a certain # or even jump in the Explore page" (highly recommended to gain new followers). Everyone is different, so there is no "work for all" formula.

While you prepare a super good caption and prepared # @ and location. Have a look at the # which are used in the top 9 block # as well as in Explore. 


3 Best time to post in your target area

The new algorithm shows your post to more people if you hit a certain level of engagement (like, comment, save, share) in 15 min. So when you post, you need to be sure that your loads of people will be there. Who's there on a Monday morning at 1.15 am? I mean seriously?

Use: Later.com free version (and we both receive 10 additional posts) or Tailwind (you receive 30 posts and $15 credit). Those are both official Instagram partners. And I would stick to the those.


4 Advert or Shoutout budget



5 Network and Patience

Time is an important factor in this journey. Time can play for you or against you! 

Join the 100k+ Followers #THoTAChallenge 👇


100k+ followers on Instagram - #THoTAChallenge

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Why should we do this challenge together?


Instead of giving theories and keeping thoughts lost in the cloud, let's nail it!

And it is always better to be with someone paddling in the same waters.

Action is the best way to grow. 

What I will do to support your journey to 100k followers? THoTA will give you access to:

  1. the "Close Friends" on Instagram so that I can share Stories with you privately
  2. the THoTA Pod to increase your engagement - since you will post intensively
  3. like all the #THoTAChallenge from my multiple IG accounts
  4. the "live Q&A".   Every Monday at 12.00 (noon) London time on @th.otaclub private group. 
  5. Watch the Q&A later on IGTV


Feel supported and see your progress, join the #THoTAChallenge 👇

Join the 100k+ Followers #THoTAChallenge 👇

100k+ followers on Instagram - #THoTAChallenge

* indicates required

Please select all the ways you would like to hear from The House of The Artists:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Why do you need to reach a 100k+ followers?

I thought that engagement was going to do it all for me but the appearances count and "Keep up with the Jones" is the new mantra in the social media world. 

Followers are the ultimate vanity metric...for a human being.


Big numbers + high engagement = credibility

Although, I'm not going to accept everyone or buying fake followers will have the same result on my engagement rate. I want my target artists and not someone posting their pet!

With regard to my challenge, I will cut this 100k target in two phases:

  1. by end July I reach 50k,
  2. by end Dec I reach 100k followers.

By growing insanely, I hope to fish bigger fish 😆


What is that Influencer thingy?

What is considered to be an Instagram micro-influencer account, are the accounts with a bit less than 100k but with a high engagement rate.

An influencer account has got more than 100k+ followers up to millions of followers. Those are like celebrities account with big million numbers and a poor engagement rate of 0.1%. You can still earn $1k per 100k followers if you collaborate with big brands.

👉 Maybe if you have a bigger account, you can get free supplies or be invited in art events?