A shoutout is a manner to promote your event or artwork on an Influencer's Instagram account. The account will post an image or a video and expose you to their audience.
The benefits are:
- you gain new followers,
- your work is out to a wider audience in the same niche (sector you are, either art or photography or visual art),
- it is relatively cheap compared to self-promoting via Instagram advertising. You need to know how "an advert" works and to target really precisely who needs to see your post.
Factors for a successful shoutout:
The number of followers from the Influencer's account must be bigger than yours, with a high engagement rate, split to the target geo-demographic (age, gender, location - cities and interest).
The Quality is better than the Quantity of followers!
Knowing the best time is paramount
Some Shoutout results
Michal Slezkin - 21 November 2018
Jessie Pitt - 5 October 2018
THoTA Results are better than @Arttyco (with 93.2k followers) 👇
Fake Followers Free
Compare to other sites that offer Shoutout for $10; I have built a real audience for months.
My objective for THoTA is to reach 85% very good engagement for more than 10k followers.
My objective on my personal profile is 3k followers and 3k engagements per post.
You will find that any real influencers who work at ensuring their audience is genuine, will attain scores of 80 or above. Anybody who scores poorly (less than 50) would be of little value to your shoutout, and a potential waste of your investment if you were to pay them to promote your event or artwork.
Micro vs Major
On 11 Jan 2019
YoungMi.Lamine = nano Influencer
- 16 posts
- 3,458 followers
- 371 following
Artsy = Major Influencer
- 1,558 posts
- 748k followers
- 1,967 following
Big accounts check
AND there are tons of spammy accounts following those accounts above. From replica shops to estate agents or insurances... 😜 Therefore, mass following those accounts is a waste of time!
The suspects ...
👆To be suspicious about at least a few ten thousands of fake followers. 😳 😫 The best is probably to follow the fair director Ryan Stainer.
The same story for the Independent fair, and the organiser, Elizabeth Dee, has bought 5k followers for her personal profile and 10k for the art fair 🤣 Look at the awful result 👇
So you don't waste your money with bad results advert.
And many micro Influencers (less than 100k followers) are tempted to have a quick fix
Once you pay for followers, you need to continue paying for engagement. The new Instagram algorithm can detect fake like and comments; and remove them!
And, I remind you that Instagram may un-publish your profile even if you have 850k followers.
Since I follow the art world for some time now, I can tell who pumped up their profile! Even some art advisors, collectors and galleries may become "famously" disappointing.
There is no such practice at THoTA, everything is 100% organic and real followers. THoTA will never add up 100 of Brazilians, Russians or Egyptians to your account. This is the main reason, I am focusing on the engagement rate!
Fake Follower & Audience Credibility Checker
Take away much of your worry about the credibility of potential influencers. You can enter any influencer's Instagram handle into the Instagram Bot Analytics Tool [Instagram Audit - Fake Follower & Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account.
You need a professional email address, not your Gmail one. Click on the link below for free trial.
This tool is superb to really track the agencies that add you fake followers just to engulf your numbers of followers. Having worked with a few hundred artists, I can tell you which social media agency will add you 100 of followers here and there from Egypt, Brazil, Jakarta, Moscow, China.
But with time, you may build your own roster of non-engaged followers (those who do not log in regularly, those who cannot see your posts because they already follow 7,590 other accounts).
Most People Suffer From Fake Instagram Followers
The days are long gone since you could say, "It must be true - I read it on the internet." You cannot just assume that if somebody claims they large numbers of followers on Instagram, that these people take any interest in the person's account - or indeed that these followers are real people at all.
Unscrupulous people boost their follower numbers by buying followers. Sometimes these are real people, happy to earn extra cash. Other times these are fake accounts set up by bots. No matter how they are created, the fake followers will not engage with the "influencer's" posts in any way and are of no value to a brand wanting to work with him or her.
Instagram (or indeed the other social networks) cannot eliminate all fake accounts. Determined scammers will always find a way around any security mechanisms Instagram can put in place. So it is up to brands (and indeed genuine influencers) to hunt out and find fake followers.
It is important to remember that it is not just people wanting to inflate their follower lists who have fake followers. Virtually everybody on Instagram has some. This includes genuine influencers (and probably your own account). That is why it is unlikely that our Audience Credibility Checker [Bot Checker] will show your account as having 100% credible followers.
On 18 November 2018, even @thehouseoftheartists.igagency has to track down 2.6k "un-engaged followers" and my personal account @youngmi.lamine need to be cleaned by 661 people. This will be dealt with quickly and surely.