How to gain more followers
To the usual question "How can I gain more followers", here are the simple steps to nurture your community. Go from point 1 to 8 and repeat 😀
Here is your Instagram routine
- Post regularly: you decide every x day + h time. And, you stick to it.
- Post with a purpose: What do you want to tell? Is it relevant to your audience?
- How will you evaluate the success of the post? Do you have a secret number in mind: like, comment, followers, repost, save and share?
- 80% of your time is spent towards your loving audience
=> like your followers and your following - even if you don't like what they post
- Each new follower: you will like 3 posts on the first row and possibly comment.
- To all new followers: you will send a thank you note for the follow
- To new comment: you will respond with more than 4 words and add emoji
- To new like: you will like back
What's the reasons for all that fuzz?
- Baby steps: Increase your reach by being regular - like your new gym membership in January, if you want results you need to work out every day.
- Post with a purpose: share only the best, it favours interaction and retention. Instead of publishing anything wait and PLAN it. Here is the planning tool
- What do you expect from Instagram? If you don't know what you measure, you're just wasting your time.
- 80% to the audience: "Being social" means you are more interested in others than your own profile. Be generous to your followers and following; your engagement rate will rocket.
- 3 likes Rule: start a good relationship from the first click. It shows that you're interested and then it's easier to see who's a ghost user later on.
- Send DM: bound with your new followers and send them a short "thank you" message. It's usually off-profile that deals are made. You can ask question to increase the response rate.
- Reply to comment: not only because you're polite by acknowledging the person but also it increases your reach-ability. 1 comment = 5 likes!
- To like back: yes, it consolidates the relationship you have with your users - even if you don't follow them. Therefore, it maintains a high engagement rate plus an optimum active followers number.
Generally if you lose followers, it is rarely due to point 1 and 2.
Depending on your time, focus on 4 to 8. Start with one then add up. And work separately on points 1 to 3 with the tip below:
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