Booh! Chase ghosts for Halloween


Halloween is approaching and time is up to chase ghosts. 

In this post, I would like to share my latest experience and underline the importance of cleaning regularly your Ghost followers on Instagram.

A ghost follower is, for example, someone who follows you but never interacted with you (like / comment) - even if you do like them or don't follow them back.
Therefore, whereas your profile looks engulfed, your engagement rate goes down and makes your credibility bad.

Why did I chunk 900 followers in 3 days?

Two weeks ago, I was ecstatic preparing my "thank you story" to my dear  10,900 followers and then I realised that my average engagement rate dropped to only 350 engagements (like / comment / save) per post.

A quick calculation: 350 engagements / number of followers = 0.032% engagement rate.

This was obviously bad. And therefore, I chased my ghosts from the last 6 months and chunked manually 900 people in 3 days.

The sad news is, I still have about 4k inactive users to clean up for The House of The Artists' account. Halloween will be fun this year ;o) But, I will do it because my engagement rate will peak up again to 5%.

Lesson learnt: it is not the number of followers but the engagement rate that counts!

What engagement rate is considered good in the social media?

To conclude, do a regular clean up of those who had a "fling" for you and then never come back or like you once a year ago.

Tools there are several free tools for your phone/tablet. The premium account costs around £ 10. It worth it, even if there might be some mistakes.

Happy Halloween!

And if you prefer to get the results without the fuzz, check our Instagram Packages

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One of the most common problems I see with artists is that they make art randomly - where the creative flow brings them.

The House of The Artists, THoTA, THoTA Club, London, house, artists, house of artists, the house of artists, instagram agency, Instagram Agent, Instagram Expert, social media, Artist coach, Artist Mentor, Art Agency, Digital Marketing Agency

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